"Wireless Wednesday"–Apple's WWDC 2013

weBoost | June 12, 2013

This week for “Wireless Wednesday”, we’re talking about yesterday’s events at Apple’s WWDC. Take a look at the excerpt below from the @Mashable article–

When Tim Cook unveiled iOS 7 at WWDC this week, he called it “the biggest change to iOS since the original iPhone.”

He’s right. iOS 7 isn’t just a visual overhaul of Apple’s venerable mobile operating system; it’s a near-total rethink of many of the core paradigms that have come to make iOS, well, iOS.

iOS 7 looks different, sure, but even in beta, it feels different, too. As Marco Arment wrote on his blog, this “isn’t just a new skin.”

Apple remade nearly every pixelated inch of iOS in its newest version. Only the App Store and iTunes Store feel like reskins — everything else looks and feels rebuilt from the ground up.

It’s not just the icons or the new love for Helvetica Neue Ultra Light (the new system font), even details such as in-app purchase prompts, share sheets and other pop-ups.

iOS 7 is not what I would call flat design. It’s flatter in some respects to iOS of yore, but it’s filled with plenty of textures and gradients. Apple is especially fond of transparency with overlays mimicking frosted glass, letting backgrounds just peek through. The effect is similar to Microsoft’s Aero Glass theme from Windows Vista and Windows 7.

It also reminds me a bit of the early brushes with transparency in the first versions of OS X in the early 2000s.

As Mashable‘s technology editor Pete Pachal noted earlier this week, many of the design cues and design patterns in iOS 7 are similar to those from other operating systems.

It’s popular to compare iOS 7 with Windows Phone 8, but from a broad level, it seems the design has much more in common with the work of Matias Duarte. Duarte was largely responsible for the design of Palm’s webOS, and since Android 3.0 Honeycomb, he has led the UI efforts for Android at Google.

Moreover, many of the design decisions follow some of the more forward-facing trends in web design and mobile UI.

What do you think of this latest Apple news? Are you excited for the new iOS, or are you Andriod all the way? Let us know in the comments section below, or on Facebook/Twitter.

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