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Bloomberg BusinessWeek Jan 6 2015

January 12, 2015 — by WEBOOST

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Wilson Electronics Rebrands Corporate Identity, Now Known as weBoost

Leading Maker of Cellular Signal Boosters Adopts New Global Brand Name;
Will Market the Company’s Consumer Product Lines Under the weBoost Brand

LAS VEGAS–(BUSINESS WIRE)–Jan. 6, 2015–Wilson Electronics, global leader in cellular signal booster sales, is now weBoost™ (www.weboost.com). The company revealed the new brand name and unveiled a new logo with its presence at 2015 International CES.

“Today, our smartphones and tablets are vital for staying connected to what’s important to us – family, friends and work,” said Bob Van Buskirk, president and CEO of weBoost. “At weBoost, our consumer and commercial products and technology provide seamless connectivity to benefit our customers’ personal and professional lives.”

The company will market its consumer product lines under the weBoost brand starting February 2nd. The new weBoost Work and weBoost Life product lines include signal boosters designed to provide reliable connectivity on all cellular networks for users in the workplace, at home or on the road.

The results include fewer missed calls and lost connections, a stronger and more reliable signal, extended calling range, faster downloads, and up to two hours additional talk time on a single battery charge.

“Rebranding is a major milestone in weBoost’s transformational growth,” Van Buskirk said. “From research we know missed calls, poor indoor reception and weak data connections plague almost everyone and can occur almost anywhere. weBoost products overcome this widespread problem, and rebranding will help us grow consumer awareness and drive broader adoption of cellular signal boosting technology in North America and globally.”

The new brand name reflects the essential role and business purpose of the Wilson Electronics signal booster products and carries forward, through the inclusion of “we,” both the legacy of many years of industry leadership by Wilson Electronics and a stronger connection with consumers through the implicit and shared meaning of “we.” weBoost will be known as the brand with signal booster product solutions that underpin the value we bring to our global customers as reflected in the statement that “we boost connections.”

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